Say it isn’t so, Jawbone. There’s several reports speculating that the popular fitness tracker company is getting ready to close its doors.
Nothing substantial has been released by the company but Tech Insider states ‘a source close to the matter’ has revealed Jawbone has halted UP production and sold the remaining trackers off to a third-party reseller.
The claims should be taken with a grain of salt, though Fortune did report last week that Jawbone is getting rid of its speakers too: “Jawbone has been working with third-party distributors to liquidate its remaining speakers in retail outlets.”
We reached out to the company itself but only received the following reply from a Jawbone representative: “We’re not commenting on the speculations made in the reports today.”
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This all sounds like damning evidence that Jawbone is quietly mopping up and hanging up its hat after a long battle with the likes of Fitbit, and smartwatches such as the Apple Watch.
We have been curious about the company’s quietness and its the lack of new Jawbones but certainly didn’t expect a complete shutdown. The launch of the UP2, UP3 and the UP4, which introduced mobile payments for the first time were not without hardware problems – and it wasn’t the first time it ran into hardware snafus.
Coupled with lack of sales, we may see the end of Jawbone – or perhaps a new direction with fresh leadership that steers away from consumer products and into the enterprise space.
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